When Carbon was appointed Sentosa’s the digital agency in December 2016, their directive to us was to market Sentosa as #thestateoffun. Leveraging Sentosa’s digital channels, we were able to to reinforce this branding, and present the entire experience of the #thestateoffun to drive footfall to the destination. Carbon established consistency in tone and feel across Instagram, Facebook, and Twitter.

We also devised a fresh angle for the integrated campaign every month, targeting every demographic –  families, friends, tourists, and locals. The campaigns we have helmed showcase our in-depth understanding of what makes social branding work – from campaign concept to lingo and tone.