Social Development Network
Social Development Network’s Facebook page needed an overhaul to engage its target audience: residents who are single and dating. SDN’s aim was to promote marriages and nurture a culture in which singles viewed marriage as one of their top life goals.
To this end, we produced a well-rounded series of tips and guides on topics such as communication, grooming, etc. Our social media strategy aimed to encourage singles to take pro-active steps to widen their social network. We sought also to provide resources and relevant, timely content on issues relating to dating and marriage.