Hong Leong Finance Website Revamp
Hong Leong Finance sought us to revamp their website with two key goals in mind. The first was to create a truly user-centric digital platform with multiple touch-points to reach the new generation of smart consumers. The second, was to showcase themselves as a trusted name for the old and new generation when it came to finance-related decisions.
The five-year old website suffered from text-heavy content, poor usability, absence of social media sharing tools and unclear call-to-actions. Carbon re-designed the web experience with a responsive site that brought the SME Finance Specialist’s legacy of more than 50 years to life. The result: an intuitive platform with easy-to-digest information all aimed at serving the customer.
