Hong Leong Finance Website Revamp

Hong Leong Finance sought us to revamp their website with two key goals in mind. The first was to create a truly user-centric digital platform with multiple touch-points to reach the new generation of smart consumers. The second, was to showcase themselves as a trusted name for the old and new generation when it came to finance-related decisions.

The five-year old website suffered from text-heavy content, poor usability, absence of social media sharing tools and unclear call­-to-­actions. Carbon re-designed the web experience with a responsive site that brought the SME Finance Specialist’s legacy of more than 50 years to life. The result: an intuitive platform with easy-to-digest information all aimed at serving the customer.

Key Features

Responsive web design

Predictive search

Product specific calculators

Callback request form

Virtual concierge service