Suits always have to be on schedule with the plethora of activities we have to complete. Be it liaising with clients, media monitoring or booking time from the creative content department.
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There’s writing and then there’s writing for the internet. There’s a fine balance between the journalistic style of writing and slaying those social media captions. How do you capture the short attention span of users while serving them the information you want them to know? It’s all about finding the right balance.
I realise that when I’m out of creativity, it is mostly because I lack the confidence in myself…