Families For Life
Formed in 2006, Families for Life Council (formerly known as the National Family Council) is a not-for-profit-organisation that aims to promote resilient families in Singapore. The directive from FFL was to promote spending time as a family, with an emphasis on extended family bonding.
In addition to producing content for its social platforms, Carbon generated long-form articles for FFL’s web site. The objective was to position FFL as the go-to resource for information on family activities, family celebration ideas, and family-related issues.