by Jeffrey

You see mediocrity everywhere. Established food outlets serving below-average food quality, renowned brands/organisations with sub-standard product offerings or poor customer service, and so on.

I’m often bemused that despite cooking the same dishes repeatedly for years, the chefs have not improved the taste and quality of their food. Despite countless negative feedback, the management has not taken steps to improve their product quality or customer service standards.

Is mediocrity really that widespread?

If it is so, we would not have made the progress from black-and-white TV to colour TV, or high-definition TV that we’re all enjoying now. Nor would dial-up internet connection have advanced to broadband, and now, fibre connections.

If mediocrity is not as widespread as one thinks, why is it still prevalent?

As Michael Hyatt shared in his book, Platform, we don’t need more messages, products or services. Instead, we need messages, products and services that WOW. If we have a a product/service to sell today, we need to first understand what would make us stand out in this increasingly noisy marketplace. That’s why I believe our product/service can be differentiated by its WOW factor or WOW experience.

This WOW factor/experience promises elements such as surprise, anticipation, resonance, longevity, etc— elements that can easily propel a business, service, product or individual to prominence. (You can read more about this in his book)

Now, take a look at these videos.  [INSERT LINK HERE?]

Feeling WOW-ed? With their cutting-edge designs and creative marketing videos, Apple never fails to amaze us whenever they launch a new product. This explains why people all over the world are always raring to catch real-time updates of an Apple product launch.

A technological milestone that WOWs. Tesla is another well-loved brand. Just ask any Tesla driver why they love their ride, and you’ll hear many positive reviews ranging from the vehicle’s performance to its design.

Michael Jordan needs no introduction. Probably the “Most Valuable Player” in the history of NBA, in my opinion. It’s no ordinary basketball game whenever Jordan steps onto the court.  He WOWs the spectators, fans or not, with unrivalled skill and charisma.

This is THE experience, this is THE feeling that tugs at our hearts when we come in contact with brands and individuals that are above average.

“Life’s too short” is repeated often enough to be a cliche, but this time it’s true. You don’t have enough time to be both unhappy and mediocre. It’s not just pointless, it’s painful. Instead of wondering when your next vacation is, maybe you ought to set up a life you don’t need to escape from.” —Seth Godin

My challenge to you today—be it in your work or personal life, don’t settle for mediocrity. Whatever you create, make a WOW impact with it.

Mediocrity should not be the norm. WOW should be.

This article was first published on LinkedIn.

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