Easily create images to build your rockstar digital presence
How do you attract eyeballs online?
If there’s one thing that can help build your rockstar digital presence, it’s having a unique visual identity.
This is how I do it.
Let There be Spark
First, we need an awesome tool.
There are tons of tools out there, but when I say awesome,
I meant free.
Introducing Adobe Spark. <applause>
- Mobile and Web
Projects are automatically synced. Create anything, anytime, anywhere.
- Easy to use
Photoshop skills not required.
Your artwork is magically resized for different social media platform dimensions.
- Free, free, and free
A free app with free resources. What more can you ask for?
There’s just one caveat: Adobe Spark does not allow you to add your logo/watermark. In any case, plastering watermarks everywhere is old school. Online users don’t really care about fancy watermarks. They care about finding your brand in the digital space. A hashtag or a web url would work better.
Now, let me illustrate how to create an image post using my workflow. Let’s get started!
Step 1: Create an account, start a project
Create an account without signing up for a subscription.
Did I mention it’s free?
Click the menu icon (top left).
Click on “Post”(green button with a plus sign).
Step 2: Key in your message and choose a format
Add your message and choose an image size
“You were born to stand out”- Dr Seuss
My Image Size
Step 3: Choose your colours, font, and image
Combine photo, filter, font, colours, and layout style to create your unique visual identity.
Click on Text (top right).
Play with the options below (Shape, Colour, and Font)
Shape: Rectangle bars
Step 4: Add a hashtag
Add a hashtag to extend your brand’s functional reach.
Refer to Step 3 screen:
Click Add (Green button with plus sign).
Click add text (“T +” icon).
Step 5: Choose a background photo
Add/Change your background photo.
To change the default background photo, tap your artwork.
Click replace (image+pencil icon).
Click Find Photos (magnifying glass icon) on the side panel.
My search keyword
Choose an eye catching photo that matches your message.
Click X (close). This will display the filter options.
My photo filter
Step 6: Resizing for other platforms
To re-create the image post for other platforms, simply duplicate your project.
Click Layout (top right)
Choose a platform under the “Resize” tab and Spark will magically lay out your artwork !
That’s all there is to it. Six steps, 4 minutes.
Now blasting my visuals into digital space.
This article was first published on Medium.